"The reception of all the information that comes to us is conditioned
by many factors. Two people can receive the same information
and "see" or "understand" it in different ways. The reason for this
is that the capacity to be aware will be influenced by factors such
as heredity, upbringing, nationality, education, experience and so
on. These factors form a mental framework through which what comes to
us is filtered, and by which it is coloured. They determine not just
what we see, but how we see it.
A few years ago, Professor Wilson, a member of the faculty of London
University, wrote a paper about the experience of a team of people
who went to a remote African village to try to teach the natives
about a new method of sanitation. They showed the villagers a film
and at the end of it asked them what they remembered of it. All of
them could remember one thing, namely, that a chicken had run across
the road a one point. Within their framework of perception, the
chicken had some significance, whereas the film of the new sanitary
system was so outside their experience that it did not register with
them. On the other hand, the people who showed the film noticed the
chicken only after the second run. The two frameworks of experience
determined what was seen."
People who are into horsemanship may see some problems with the showing and
competition of the Icelandic Horse (example here),
whereas those who may not be into horsemanship, see a pretty flowing mane.